CLIENT: The Amsterdam at Harborside, Port Washington, NY

PROJECT: ‘Smart Decisions’ Campaign

 

APPROACH: Nostalgia reminds us of seemingly better times. Powerful images of The Amsterdam depositors in a time of earlier uncertainty and anticipation delivers our message loud and clear. Best of all, the authenticity of these photos removed any need for an inset visual of a smiling, modern day senior,
had anyone dared suggest it.

 

Creative Direction: Kris Grazier

Copywriting: Christa Fitzgerl

Art Direction: Keith Boaz