CLIENT: Asbury Methodist Village, Gaithersburg, MD

PROJECT: ‘Living with Heart’ Campaign Concept

 

APPROACH: There’s a difference at Asbury Methodist Village, and  it’s because of the people who live and work here. This strategy targets misperceptions by presenting a purposeful brand through print, PSA-inspired videos and text messages in transit locations.

 

Creative Direction and, Copywriting: Kris Grazier, Copywriting: Andee Weinfurt, Art Direction: Jen White